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"My band, Sister Hazel, recorded Change Your Mind as the first single on our Fortress CD released in 2000…. Immediately after it hit the radio, we started getting letters and emails from all over the world. Thousands of them. Literally." — KB

CHANGE YOUR MIND™ THE EMPLOYEE ENGAGEMENT EXPERIENCE

  • 2 days (plus alternate versions)

  • Appropriate for everyone

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Most days — for a couple decades now —, my platinum-selling band, Sister Hazel, works hard to create truly memorable, meaningful experiences for our fans. We've learned some indispensable lessons that can help turn your employees and customers into cheering fans, too.

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I worked with a talented team of training developers and writers to create an experience that profoundly moves and stays with employees (like a hit song). It's based on the same "flexible frame" we've used as a band over the years to guide our personal and collective efforts, based on four Cymple questions:

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  • Where am I?

  • Where do I want to go?

  • How do I get from here to there?

  • What will keep me going?

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Rock the people you pay to rock your customers. It’s simple science (ask any scientist—or band—you know). When your team is passionately engaged in your unique experience, your customers can’t help but be moved, too.

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Of course, Change Your Mind™ — the unique experience we created for you — is all about reinforcing the experience you create for employees and customers, moving you toward more collaborative, creative, clued-in, committed connections at every level of your organization, from CEO to frontline employee.

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* Fun fact: the Change Your Mind™ title comes from the first song on our third album, written by yours truly. — Ken Block

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Scroll down to watch some cool videos that tell the short story of the CYM evolution.

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Visit our Kickstarter page where we raised over $70K to produce the CYM book and enhance the Cymplify community. This is the longer story about how that song inspired thousands of fan letters and emails, a workshop, a book, a company, and this one-of-a-kind employee-engagement experience.

CYM Videos

"Change Your Mind was a big hit for us. If it's new to you, maybe you've heard this one, which became our biggest hit, peaking #11 on the Billboard Hot 100 and #2 on Canada's RPM Top Singles chart." — KB

"We released a new album last year called "Lighter in the Dark" that has done pretty well, too. It debuted at #4 on Billboard’s Top Country Albums chart, #6 on Billboard’s Independent Albums chart, #30 on Billboard's Top Current Albums chart and #79 on theBillboard 200 album chart." — KB

"The idea for a Change Your Mind workshop grew out of a simple conversation with some old friends when someone asked what an ideal weekend would look like for each of us. We stumbled on a simple notion to bring people together for a couple days to talk life, examine our own lives, ask questions, and discover answers together … and sprinkle in some good food, fun, and live music. The first workshop was held in our hometown of Gainesville, Florida in August 2010." — KB

"Five years after the first workshop pilot—and after several years of hard (fun) work creating a unique destination for our community in our Gainesville hometown—we wrote a book. Based on the workshop inspired by the song, the book lays out a simple process for achieving any goal in your life—big or small. I walk you through each step of the same—proven, practical, flexible—process we have sharpened over the years to cymplify our own lives." — KB

"This is what happens when you mix some strong coffee, a guy with a masters degree in counseling psychology and a 20-year music career, and some brainy close friends (with lifelong careers in adult education and corporate training) who share his lifelong preoccupation with having a good time doing meaningful stuff, with meaningful people." — KB

Sister Hazel's latest release, in 2019. We're pretty stoked with Fire's chart appearances.

sister_hazel_fire_album.jpg
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